Female business owners own up to the realities of running a business

We are tired of only see the business highlights reel on social media. Let's share the real challenges, stress, tears, doubt and hard work that goes on behind the scenes.

Our Stories

"On the outside, it

can look like you are successful but success is subjective"


"I thought everyone

in my life would support me but I soon realised that is not always the case"

"I wondered if I had

the right to coach

in this area when I wasn't perfect"


Our Mission

Building a business can feel isolating and overwhelming at times. Many people are only aware of the output they see from our businesses and rarely do they realise the full picture of what goes on behind the scenes. Yes, we love what we do and we love the perks that come with having our own business, but in reality, there is often a lot of hard work, stress, and uncertainty behind the scenes. Hearing stories from other female business owners can help us enjoy the highs but also realise that having difficult days is all part of the journey. Together let’s create our support network and a community where we belong.

Share your Story

The Founder Wellbeing Project acknowledges Traditional Owners of Country throughout Australia. We pay our respects to Aboriginal and Torres Strait Islander Elders past, present, and emerging.

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